1.       里昂商学院

学校特色：

世界名牌，欧洲十大名牌商学院，全法排名TOP4

 里昂商学院（EMLYON Business School）建于1872年，全球最老牌商学院之一。欧洲十大名牌商学院。里昂高等商院是法国老牌大学里昂大学系统的一所国际顶级商学院，该校主要是所贵族私立学校，学校股份主要由欧洲著名富豪集团里昂商会控制，部份股份由法国政府通过里昂大学系统控制。 该校为著名的精英高商（Grandes écoles），筛选严格，学费昂贵。里昂是世界美食之都，也是联合国世界文化遗产，古香古色，美伦美央，里昂商学院是一所欧洲上流社会的贵族学校。里昂商学院在里昂的别墅区ECULLY，属于欧洲贵族社会聚集的社区之一。 其文凭得到中美法等所有政府和所有主要认证机构的承认，它是全球最早得到EQUIS, AACSB and AMBA三大认证的25所国际顶级商学院之一。里昂商学院的研究强于巴黎高商(HEC)，居于法国商学院第一的位置。该校学风严谨，研究经费充沛，具国际一流水平，是所研究型商学院。里昂是世界近代企业家文明的发源地，它的企业家学（Entrepreneurship）在欧洲第一。它的金融专业和生产管理在法国属于三甲之列。它还有法国排名第一的管理信息系统专业，在最好的管理信息系统杂志MISQ和ISR发表总量排名欧洲第一。 自创校以来，企业家精神、创新精神和人文精神就构成了学校的三大核心，也一直是学校的办学宗旨。

专业名称：MSc in Luxury Management & Marketing 奢侈品管理与营销

专业链接：http://graduate.em-lyon.com/en/MSc-in-Luxury-Management-Marketing

学制：16个月 32000欧  

申请费: 120欧

 语言： 雅思6.5分  gregmat不强制。

申请截止：11月-次年7月

背景要求：

- A Bachelor’s degree in any field 任何本科背景都可以申。

 专业简述：

The MSc in Luxury Management & Marketing Marketing is a 16-month program delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, discover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this program offers you all that you need.

Throughout the year, various company visits and seminars are organized, but the contact with the business community does not stop there. You will be invited to participate in different Careers Days, where companies come to the campus to recruit future managers and high-quality interns.

2.       格勒诺布尔高商

格勒诺布尔高等商学院（Grenoble Ecole de Management）由高等商业学院（ESC Grenoble），商业研究生院（GGSB），信息管理学院（EMSI）和博士生院（Doctoral School）组成 。格勒高商位于欧洲“硅谷”法国格勒诺布尔市中心，并在巴黎、伦敦、莫斯科、新加坡和北京等地拥有国际校区。学院成立于1984年，是法国高等专业学院会议CGE（又称“大学校联盟“）的创始成员，迄今已成为欧洲排名前二十、法国排名前六并拥有国际商学院最高的三重认证 AMBA、AACSB、EQUIS的顶级商学院。
格勒诺布尔高等商学院始建于1984年，由法国伊泽尔省格勒诺布尔（Grenoble）工商会发起并建立，是是法国高等专业学院会议CGE（又称“大学校联盟“）的创始成员。学院主要培养经济学术领域及工商管理方面的顶尖人才。拥有在校生6000多人，其中留学生占20%；教授121人，访问学者400人。经过20多年的奋斗和创新，格勒诺布尔高等商学院已成为一所拥有骄人的学科水准，严谨的选择进程的国际领先商学院。
格勒诺布尔高等商学院始终坚持改革创新，致力于技术管理和交叉文化管理等领域。作为一所著名的院校，格勒诺布尔高等商学院具有完善的学科设置，从学士到博士都设有英语和法语授课两种模式，拥有优秀的教学质量和一流的教学设施。、学院已获得世界权威教育认证机构EQUIS，AACSB和AMBA的认证，并因此成为获得此三重认证的1%的世界商学院之一。 格勒高商位于欧洲“硅谷”法国格勒诺布尔市中心，并在巴黎、伦敦、莫斯科、新加坡和北京等地拥有国际校区。
多年以来，该校与世界各地超过200所一流大学院校建立了紧密的交流与合作关系，其中包括与一流中国院校和科研院所多层面的合作，包括北京大学，中科院研究生院，南京大学，复旦大学、上海交通大学、同济大学，上海WTO中心等。

专业名称：Msc fashion,design and luxury management 时尚 设计 与奢侈品管理

专业链接：https://en.grenoble-em.com/msc-fashion-design-and-luxury-management

学制：2年One academic year (on campus) + Final Management Project (12 months) （1年上课1年项目管理）

学费： 23,450 €

语言： IELTS Academic: 6.5 with a minimum of 6.0 in all areas (Listening, Reading, Writing and Speaking) 雅思6.5（小分6）。

背景：Admission: Bachelor-level undergraduate degree in any subject. Fluency in English

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

Entry requirements 入学要求

Bachelor-level undergraduate degree in any subject with good grade average. 任何本科学位

·       Work experience is not compulsory. 工作经验不强制。

专业简述：

 

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

Why choose to do the MSc in Fashion, Design and Luxury Management?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies, as for example:

·       Principles of luxury and Management of Luxury brands

·       Luxury Sectorial Analysis

·       Technology and Innovation in the Fashion and Design Business

·       Fundamentals of Fashion and Design

·       Sustainable Luxury and Design

·       Digital Marketing in Fashion, Design and Luxury Industries

Program benefits

Students enrolled in the program will:

·       Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries

·       Benefit from teaching staff with extensive scientific and professional industry experience

·       Enjoy study trips with visits to companies and industry-specific fairs and events

·       Study in a multicultural and creative learning environment

·       Understand the creation of value in the fashion, design and luxury industries

 

Important dates 入学

September, 10 2018 – Grenoble Intake 格勒诺布尔校区入学 2018年9月10日
September, 13 2018 – Paris Intake 巴黎校区入学  2018年9月13日

 

课程设置：

The MSc in Fashion, Design and Luxury Management will be offered at the GEM Grenoble, Paris campuses.

YEAR 1* 第一年

INTRODUCTION SESSION - MANAGEMENT ESSENTIALS 基本管理学知识

·       Marketing 市场营销

·       Branding and Brand Equity Management 品牌及品牌管理

·       Strategic Management 策略管理

·       Accounting 会计

·       Corporate finance 公司金融学

·       Intercultural Management 跨文化管理

·       Talent Management

·       International Trade 国际贸易

·       Research Techniques and Final Management Project Workshop 调查方法和最后的管理项目活动

FASHION, DESIGN AND LUXURY MANAGEMENT 时尚，设计与奢侈品管理

·       Fundamentals of Fashion and Design 时尚与设计的基础理论

·       The Legal Context of the Design and Fashion Industry 合法背景下的设计与时尚产业

·       Principles of Luxury and Managing Luxury Brands 奢侈品原理与管理奢侈品牌

·       Integrated Communications Strategy (Corporate Communications and PR)综合传媒策略（公司传媒与公共关系）

·       Production, Operations, Purchasing and Supply Chain in the Fashion Industry时尚产业的 产品，运营，采购与供应链

·       Customer Management and Customer Intelligence 客户管理

·       Technology and Innovation in the Fashion and Design Business 时尚与设计商务的技术与革新

·       Industrial Design 工业设计

·       Retail Management 零售管理

·       Sustainable Luxury and Design可持续奢侈品与设计

·       Specialized Field Research Project 实地调查项目

·       Digital Marketing in Fashion, Design and Luxury Industries 时尚，设计，奢侈品工业的电子市场

Luxury Sectorial Analysis, for example: 奢侈品类分析，例如

·       Food, Wine and Hospitality 食品，酒类与酒店业

·       Boats, Cars and Motorbikes 船，车

·       Jewelry and Watches 珠宝，手表等

·       Perfumes and Eyewear 香水

·       Accessories and Leather Goods 配饰 毛类制品

Project Proposal

·       Research Methods for Managers

·       Language (optional) 外语（可选）

*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

YEAR 2 第二年

The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.在老师的监管下完成最终的项目，可以工作，实习等。

Specialized Field Research Project

Students will take part in a study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

Internship

Students are encouraged to undertake an internship of a minimum of three months in a company of their choice at the end of the taught part of the program. It is expected that the internship will contribute to the content of the Final Management Project. The internship may take place anywhere in the world.

Final Management Project

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

Foreign Languages 本专业是英文授课的，学生可以选学法语或其他外语如西班牙语，德语，中文等。

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish, German or Chinese during the program.

This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese, Arabic or Russian.

就业：

Employment Statistics

 SHAPE  \* MERGEFORMAT Employment within 2 months: 93%     2个月内就93%
 SHAPE  \* MERGEFORMAT Jobs with international projects: 88% 国际项目88%
 SHAPE  \* MERGEFORMAT Average salary with bonus / year: <40k€: 80% | >40k€: 20%  平均薪资 80%的人是低于40000欧一年；  20%的人的年薪是高于40000欧每年。